Howard Wong – How to Build & Run A Business
On 14th February 2024, Howard Wong, a second generation entrepreneur, and co-founder of Little Moons, a fast-growing frozen foods business spoke to Wings of Hope Achievement Awards students about his journey in building a business.
Howard, who went to school in London, and then went onto study Economics at Cambridge University, did not have plans to join his family business in desserts. However after a stint in Banking decided to join forces with his sister and founded the Little Moons mochi ice-cream business.
Howard talked about many areas of business including:
- Branding, and creative marketing, including the explosion of consumer interest from a viral Tiktok tasting video.
- Hiring and motivating staff
- Seeking investment from businesses, venture capitalists and banks
- Product development and taste trials
- The road to sustainability
- Working with major supermarkets including Tesco, Sainsbury’s, ASDA and other retail outlets in Selfridges, Westfield and overseas.
- The challenges of operating a factory.
- Skills that he has learnt including humility, learning to delegate, understanding one’s strengths and weaknesses.
- Working with family
Howard’s honest and open approach was fascinating for the students who joined, who also took part in a Q&A session, hosted by Smruti from Wings of Hope.
To find out how your students can benefit in taking part in the The Wings of Hope Achievement Awards and get access to workshops like this, email [email protected]
